Why Showings Matter More Than Ever

In today’s fast-paced Brooklyn real estate market, buyers often decide whether or not they’re interested in the first 90 seconds of a showing. That’s right — before they’ve even seen the entire property.

According to The Real Deal, NYC buyers come prepared. They’ve already reviewed online listings, studied the comps, and toured virtual walkthroughs. So when they walk into your home, it’s not a first impression — it’s the make-or-break moment.

What Makes a Great Showing?

At Pen Realty, we don’t just list homes — we launch experiences. Here's how we coach our sellers to prepare for showings that lead to offers:

✅ The Essential Showing Prep Checklist:

• Turn on every light, even in daylight

• Crack open the windows for fresh air and light

• Wipe down all surfaces, especially kitchens and baths

• Remove personal items and visible clutter

• Avoid overpowering scents — go neutral and clean

• Step out before the showing begins

We even provide our clients with a 15-minute checklist for last-minute prep — perfect for those surprise showings that happen more often than you'd think.

Why You Shouldn’t Be Home

One of the biggest mistakes Brooklyn sellers make? Staying in the home during showings.

Buyers need space to speak freely, explore comfortably, and imagine their own life in the home. When sellers are present, that freedom disappears — and so can their emotional connection.

We recommend all sellers take a walk, grab a coffee, or run an errand while we show the property. It makes a huge difference.

Clean. Calm. Clutter-Free.

At Pen Realty, we’ve helped Brooklyn homeowners stage everything from luxury brownstones to one-bedroom condos. The key isn’t perfection — it’s presentation.

Buyers need to see space, light, flow, and possibility. With our custom showing strategies and resources like the Brooklyn Home Seller’s Guide, we help you stand out in a crowded market.

Ready to Elevate Your Sale?

If you’re thinking of selling in Bay Ridge, Park Slope, Dyker Heights, or anywhere in Brooklyn, let’s talk. We’ll help you prepare, list, and close with confidence — and make the entire experience seamless.

📩 Contact me today or DM @pmpenrealty to schedule a complimentary consultation.

💜 Support Alzheimer’s Awareness

As part of every transaction, Pen Realty supports CaringKind NYC, an organization dedicated to Alzheimer’s caregiving and education. It’s personal to us — and part of our commitment to giving back.

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