Sellers Peter Mancini May 11, 2025
In today’s fast-paced Brooklyn real estate market, buyers often decide whether or not they’re interested in the first 90 seconds of a showing. That’s right — before they’ve even seen the entire property.
According to The Real Deal, NYC buyers come prepared. They’ve already reviewed online listings, studied the comps, and toured virtual walkthroughs. So when they walk into your home, it’s not a first impression — it’s the make-or-break moment.
At Pen Realty, we don’t just list homes — we launch experiences. Here's how we coach our sellers to prepare for showings that lead to offers:
Turn on every light, even in daylight
Crack open the windows for fresh air and light
Wipe down all surfaces, especially kitchens and baths
Remove personal items and visible clutter
Avoid overpowering scents — go neutral and clean
Step out before the showing begins
We even provide our clients with a 15-minute checklist for last-minute prep — perfect for those surprise showings that happen more often than you'd think.
One of the biggest mistakes Brooklyn sellers make? Staying in the home during showings.
Buyers need space to speak freely, explore comfortably, and imagine their own life in the home. When sellers are present, that freedom disappears — and so can their emotional connection.
We recommend all sellers take a walk, grab a coffee, or run an errand while we show the property. It makes a huge difference.
At Pen Realty, we’ve helped Brooklyn homeowners stage everything from luxury brownstones to one-bedroom condos. The key isn’t perfection — it’s presentation.
Buyers need to see space, light, flow, and possibility. With our custom showing strategies and resources like the Brooklyn Home Seller’s Guide, we help you stand out in a crowded market.
If you’re thinking of selling in Bay Ridge, Park Slope, Dyker Heights, or anywhere in Brooklyn, let’s talk. We’ll help you prepare, list, and close with confidence — and make the entire experience seamless.
📩 Contact me today or DM @pmpenrealty to schedule a complimentary consultation.
As part of every transaction, Pen Realty supports CaringKind NYC, an organization dedicated to Alzheimer’s caregiving and education. It’s personal to us — and part of our commitment to giving back.
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Buyers
Buyers
By Peter Mancini Member of REBNY & BNYMLS
Buyers
By Peter Mancini Member of REBNY & BNYMLS
investors
By Peter Mancini Pen Realty Member of REBNY & BNYMLS
1031 Exchange
By Peter Mancini | Licensed Real Estate Broker, Pen Realty Member of REBNY & BNYMLS | A Signature Experience
Buyers
By Peter Mancini, Licensed Real Estate Broker — Pen Realty | REBNY & BNYMLS Member
1031 Exchange
By Peter Mancini Member of REBNY & BNYMLS
1031 Exchange
By Peter Mancini, Licensed Real Estate Broker – Pen Realty | Member of REBNY & BNYMLS
Sellers
By Peter Mancini Member of REBNY & BNYMLS
Pen Realty greets clients with a devotion to seamless home sales and a professional promise to buy or list with expert confidence.