Brooklyn Homeowners: How Much Is Your Home REALLY Worth?
When it comes to selling your home, pricing it correctly from the start is the most crucial factor in determining whether it sells quickly or lingers on the market for months. Many sellers make the mistake of overpricing, thinking they can "test the market"—but in reality, overpriced homes don’t sell.
The Dangers of Overpricing
Buyers today are more educated than ever. They spend weeks, even months, researching homes online, tracking price changes, and understanding market trends. If your home is overpriced, they will notice.
According to The Real Deal, overpriced homes in NYC stay on the market 70% longer than competitively priced homes. And when a property sits for too long, buyers start assuming something is wrong with it—ultimately forcing sellers to cut their price anyway.
Market Fact: The first 30 days on the market are critical. Homes priced right from the start sell faster and at a higher price.
How to Determine the Right Price
So, how do you price your home correctly? Here’s my 3-step method for a successful sale:
✅ Comparative Market Analysis (CMA) – We analyze recent sales of similar homes in your area.
✅ Current Market Trends – Are we in a buyer’s or seller’s market? (Hint: The WSJ recently reported that Brooklyn is seeing increased buyer demand.)
✅ Buyer Psychology – Pricing strategically matters. For example, listing your home at $999,000 instead of $1M places it in a lower search bracket, increasing visibility.
As a real estate expert, I use real-time market data and strategic pricing techniques to position your home for the best possible offer.
Common Pricing Myths (Busted!)
“I need to price high to leave room for negotiations.”
Truth: Overpricing discourages buyers from even making an offer. The best strategy? Price competitively to attract multiple offers.
“My home is worth what I spent on renovations.”
Truth: Buyers don’t care how much you spent—they care about what the market says it’s worth.
“Zillow’s Zestimate is accurate.”
Truth: Zillow can be off by 10-20% in Brooklyn because it doesn’t factor in local market nuances.
Find Out What Your Home is REALLY Worth!
Curious about your home’s true market value? I’m offering a FREE Home Valuation Report for Brooklyn homeowners. DM me "PRICING" and I’ll send you a full, detailed analysis based on today’s market!
Watch my latest video on home pricing secrets here: https://youtu.be/cX1wNjLmPWM
Next up: In my next post, I’ll be sharing expert staging tips to make buyers fall in love with your home at first sight. Stay tuned!
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📢 Tagging: @WSJ @NYTimes @TheRealDeal @YouTube
👔 Special thanks to @Untuckit for the amazing outfit!
🏡 Thinking about selling? Let’s chat!
