How Paint Color Can Help You Sell Your Home for More

Sellers Peter Mancini February 16, 2025

How Paint Color Can Help You Sell Your Home for More

If you're thinking about selling your home, there's one simple but powerful tip that can make all the difference in attracting buyers and securing top dollar—choosing the right paint color! 🎨

First Impressions Matter

According to The Wall Street Journal, buyers form an impression of a home within the first 7 seconds of walking in. And guess what? Color plays a massive role in that impression! While you may love your bold or unique wall colors, potential buyers might not. Color is personal, and if a buyer dislikes it, they may develop a negative perception of the entire home.

The Solution? Keep It Neutral

The easiest way to make your home more appealing to a broad range of buyers is by repainting your walls in neutral tones. The New York Times recently reported that neutral wall colors, especially shades of white, beige, and light gray, can increase a home's perceived value by making it feel brighter, larger, and move-in ready.

The Real Deal also noted that homes with freshly painted neutral walls tend to sell faster and at higher prices because buyers don’t see repainting as an extra expense they need to factor in.

Seller’s Paint Color Checklist

Want to make sure your home is market-ready? Here’s your paint refresh checklist: ✅ Walls: Stick to white, beige, or light gray for a fresh, airy feel.
✅ Touch-Ups: Patch up any holes, dings, or scuffs before painting.
✅ Ceilings & Trim: Don’t forget the baseboards, door frames, and ceilings—they should look crisp and clean.
✅ Finish Matters: Use a matte or eggshell finish for a modern, sleek look that hides imperfections.
✅ First Impressions Count: Start with entryways and main living spaces—buyers notice these first!